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"Kvish Arba'im" (Route 40) Magazine

Ten thousand copies of Route 40 magazine are printed monthly and distributed among opinion makers in Israel's center and around the Negev.

The magazine is sent directly to 300 members of the press, TV, scholars and intellectuals from central Israel, and is distributed in select locations in Tel Aviv. The magazine is also distributed from Beersheba to the Arava – in various communities, hotels, cafes, farms, tourist sites, wineries and cultural centers.

This unique distribution method creates an instant connection between those who impact public opinion, residents of the Negev, and visitors ranging from nature lovers to wine aficionados, from hikers and campers to those staying at upscale hotels and guest houses.

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